WILD TURKEY LONGBRANCH

THE BRIEF: 

Make Longbranch the go-to tipple for Aussie filmmakers and lovers.

THE CHALLENGE: 

It was two-fold. First, we needed to get Wild Turkey’s name out there. Then, we needed to create a campaign that gave back to the community, without asking too much of them.

THE SOLUTION:

The Second Batch Film Festival

Taking inspiration from Longbranch’s double-filtration process, we launched the Second Batch Film Festival, giving existing short films another shot at the spotlight.

The unique entry mechanic, expert panel of judges and a message from Mr. McConaughey himself resulted in a massive sweep of entrants. With owned and earned media picking up the promo, we knew we were onto a winner.