PINK GELLAC

THE BRIEF: 

Establish Pink Gellac as the premier at-home nail brand for a new wave of European users. 

THE CHALLENGE: 

In order to shift from a product-focused company to a premium lifestyle brand, Pink Gellac needed to stay connected with its existing audience, while still evolving to take on a wave of new fans. 

THE SOLUTION:

We got you

With a new look and brand positioning, We got you became a rallying cry for confidence and creativity. Positioned as the final step in feeling your most you, the copy was upbeat and encouraging, with a European roll-out across digital, social and TVC. 

Created in partnership with Creative Director, Ischa Moonen and Art DIrectors, Juul Oude Wesselink and Giva Van Heerden.