GAGE ROADS

THE BRIEF: 

Establish Gage Roads as the beer for real, true blue, ocean lovers.

THE CHALLENGE: 

There are plenty of beers that position themselves as a sundowner, but none of them have fully tapped in to Australia’s coastal community.

THE SOLUTION:

The Coast is Clear

The Coast is Clear, in partnership with VICE and Gage Roads Brew Co. was a beautiful editorial and video series putting Gage Road in the hearts and hands of Australia’s saltiest talent. Travelling along the east coast of Australia, the crew captured talent in their element, whether that was high above the waves or way down below.