L'ORÉAL PARIS

THE BRIEF: 

Celebrate L'Oréal Paris’ newest sustainable packaging and practises.

THE CHALLENGE: 

Corporate sustainability is a tricky topic. Especially when you’re not known as a sustainable brand.

THE SOLUTION:

The Burning Issue

The Burning Issue with L'Oréal Paris was a true “put your money where your mouth is” moment. We used L'Oréal Paris incredible reach to help spotlight female-led sustainable initiatives, focussing on the grass roots community groups making a positive impact socially and environmentally.

Created in partnership with Creative, Joss Peter.